In my last post, I took time to pay homage to some of the
Hip Hop industry’s entrepreneurs and product spokespersons. Of these artists,
Jay-z has definitely set himself apart as a Hip-hop mogul and entrepreneur.
Though, with any grain of success also comes a hurdle of problems and disputes,
let’s take Jay-z’s 40/40 club as an example. Although he has made millions with
his chain of venues, he has also gone through his share of lawsuits with the
venue.
The 40/40 club is a franchise of lounges, clubs and sports
bars owned by Desiree Gonzalez, Juan Perez, and Jay-z. Their first club opened
in 2003 in New York, since then they’ve expanded to Las Vegas, and they
implanted one in the New York Nets newly built Barclays Center.
In 2007 the 40/40 club faced a Federal lawsuit with BMI for
“unauthorized public performance of musical compositions. A representative from
BMI attended the club and heard a plethora of songs from their catalog
illegally played, some of which included Michael Jackson, Kanye West, and R.
Kelly.
In 2009 Jay-z’s 40/40 club was sued for publicized assault against its customers. In most cases assault serves as the threat, where as
battery will be the action that took place in carrying out the threat. In this
case, video evidence was archived of the 40/40 club’s security guards
belligerently beating down two customers. Shortly after, up to 12 of the venues
security guards were fired for disorderly conduct, the remainders of the
lawsuits findings were kept silent.
In my opinion, the venue probably wanted to keep things as
quiet as possible in order to maintain their positive public image.
In 2011 the tables turned and Jay-z filed a lawsuit against
MLB player David Ortiz, over the 40/40 club’s trademark. Apparently, David
Ortiz who visited Jay-z’s club on a number of occasions then went to open his
infringing “Forty/Forty club” in the Dominican Republic. Jay-z and his team had
plans of suing Ortiz for trading on the clubs name and value, which caused
“marketplace confusion and damage”. However, a day before the proceedings
began, the two parties settled the dispute in principle. They settled for $5
million, and David Ortiz would have to change the name of his club, pull down
his www.fortyforty.net website, and
cease all promotional activities.
There is much to be learned in all of these examples. For
future venue owners, it would be wise to make sure you have the proper
licensing to any and every song played in your venue. Secondly, hold
responsibility for your security and staff to avoid assault and battery
charges. Lastly, always protect your franchise through trademarks; you never
know who may be trying to make a fortune on your brand.
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