Thursday, February 7, 2013

The 40/40 clubs Liabilities and Lawsuits


In my last post, I took time to pay homage to some of the Hip Hop industry’s entrepreneurs and product spokespersons. Of these artists, Jay-z has definitely set himself apart as a Hip-hop mogul and entrepreneur. Though, with any grain of success also comes a hurdle of problems and disputes, let’s take Jay-z’s 40/40 club as an example. Although he has made millions with his chain of venues, he has also gone through his share of lawsuits with the venue.

The 40/40 club is a franchise of lounges, clubs and sports bars owned by Desiree Gonzalez, Juan Perez, and Jay-z. Their first club opened in 2003 in New York, since then they’ve expanded to Las Vegas, and they implanted one in the New York Nets newly built Barclays Center.

In 2007 the 40/40 club faced a Federal lawsuit with BMI for “unauthorized public performance of musical compositions. A representative from BMI attended the club and heard a plethora of songs from their catalog illegally played, some of which included Michael Jackson, Kanye West, and R. Kelly.

In 2009 Jay-z’s 40/40 club was sued for publicized assault against its customers. In most cases assault serves as the threat, where as battery will be the action that took place in carrying out the threat. In this case, video evidence was archived of the 40/40 club’s security guards belligerently beating down two customers. Shortly after, up to 12 of the venues security guards were fired for disorderly conduct, the remainders of the lawsuits findings were kept silent.

In my opinion, the venue probably wanted to keep things as quiet as possible in order to maintain their positive public image.

In 2011 the tables turned and Jay-z filed a lawsuit against MLB player David Ortiz, over the 40/40 club’s trademark. Apparently, David Ortiz who visited Jay-z’s club on a number of occasions then went to open his infringing “Forty/Forty club” in the Dominican Republic. Jay-z and his team had plans of suing Ortiz for trading on the clubs name and value, which caused “marketplace confusion and damage”. However, a day before the proceedings began, the two parties settled the dispute in principle. They settled for $5 million, and David Ortiz would have to change the name of his club, pull down his www.fortyforty.net website, and cease all promotional activities.

There is much to be learned in all of these examples. For future venue owners, it would be wise to make sure you have the proper licensing to any and every song played in your venue. Secondly, hold responsibility for your security and staff to avoid assault and battery charges. Lastly, always protect your franchise through trademarks; you never know who may be trying to make a fortune on your brand.

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